Season of Strategy: Building a Business That Wins in December and After.
December is not just the final page of the calendar year; it is an emotional season. It is the month when people slow down,...
The Business Behind the Bite: A Realistic Look at What Food Entrepreneurs Do Not Talk About.
Running a food business looks delicious from the outside. People taste your meals, they smile, they share a picture, and it seems like magic....
Why Some Foods Feel Expensive: The Hidden Psychology Behind Value Perception.
Every food business owner has had that moment where you see another brand selling the same thing you sell, maybe jollof rice, parfait, shawarma,...
The Science of First Bites: Why Some Foods Go Viral Instantly.
Every food business owner dreams of that magical moment when a product suddenly becomes the talk of the town. One minute, a customer is...
Taste, Trend, and Timing: The Trio Behind Every Viral Food Brand.
If you have ever wondered why some food brands suddenly blow up online, trending on social media, getting long queues, or being tagged in...
